Empowering Artists to Launch and Grow
We are looking for Music Artists with the Right Stuff, and with a sound that’s coming to market at the right time. We then provide them with the team and investment fuel needed to launch, grow and monetize a fanbase.
Investment Strategy
Market Viability
We utilize our Launchpad tool to identify songs with pre-identified large scale potential fanbases with low market penetration.
Single Song Investments
We structure our investments on a non-predatory song-by-song basis, freeing up our Artists to chart their own course.
Market Testing
We then utilize various digital testing methods to learn the fan acquisition cost and viral coefficient for each song we review.
Growth Strategy
We deploy the invested capital with industry leading marketing partners and use proven data-centric strategies to propel our Artists along a meticulously planned trajectory of success.
Industry Review
Each song must then pass an internal review of genre specific industry experts who have decades of experience in predicting hit songs.
Propulsion
We leverage our industry contacts to help secure meaningful opportunities for the next phase of our Artists’ careers, from major label deals and top-tier management contracts to sync, publishing, and touring opportunities.
Investment Criteria
In order for an Artist to be considered for investment, they must be unsigned and have 5 fully produced songs for review with full administrative rights.
Our current focus is on the genres of country, singer songwriter folk/indie and emo pop, but are willing to invest in other genres if are so moved.
